A business enterprise is an institution carried on by people (entrepreneurs and managers), through people (employees) and for people (consumer and public). Therefore, human factor pervades all business activities. Business is not an end in itself but a means towards human welfare. People are the most valuable asset of business and their well being is its main concern. The success of a business depends upon the quality of of people working in it. In order to win the cooperation of employees, business must fulfill their expectations. The human objectives of business arise from those expectations.
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