Modern businessmen know that their survival and growth depends on a good public image. In order to improve their image in the public mind they keep their antenas tuned to public opinion. There is a greater awareness on their part that business is the creation of society and it should, therefore, respond to the expectations of society. They have come to realize that socially responsible behavior is in the longterm self-interest of business. They understand that people make better employees, customers, investors and neighbors for business when they are given a better environment, education and opportunities. They can retain credibility with the public together with their freedom and flexibility in business operation through voluntary assumption of social responsibilities and thereby avoiding Government interference.
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