Enlightened businessmen realize now that it is their own interest to fulfill the demands and aspirations of the society. People having a good environment, education and opportunity make better employees, customers and neighbors for business than those who are poor, ignorant and oppressed. In the words of Arjay Miller, "Under current conditions management cannot effectively discharge its long-run responsibilities to shareholders unless it also behaves responsibly towards employees, customers, government, education and the public at large. The ability of a corporation to protect and enhance the shareholder's equity depends crucially upon the prosperity, goodwill and confidence of the larger community. Acceptance of a large measure of responsibilities towards the community is, therefore, good business as well as good citizenship.
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