Thursday, 19 July 2018

Analyzing Your Website and Visitors

Analyze Your Current Site’s Assets Not every business considers the different assets that come with a lead-generating website: content, inbound links, keyword rankings, users, the most and least visited pages, etc. With Analytics, you can frequently take inventory of these assets, and then determine which areas are strengths and weaknesses on your site. Analyzing the performance of your current site gives you a baseline to measure the improvements and success of your efforts going forward with a new site. The prospective firm doing the redesign should ask for a report on your current site so they can decide which areas are producing positive results and which areas need improvement. Once the new site is launched, you can compare statistics with the project’s defined goals. Hopefully you have been measuring the performance of your current site and have access to the Analytics. If you don’t have a service set up with your site, make it the first item on your to-do list.


Analyzing Visitor Behavior Visitor trends and patterns are the best indicators of what works and what falls short on a website. Identify which pages are the most and least visited. Track the average amount of time spent on certain pages. If users are only spending a few seconds on your pages before leaving, then you might have some issues with the clarity of your links. Or, perhaps your key message isn’t visible or compelling enough to catch their eye. You can make some changes and compare results, all from studying your visitors’ behavior.

Identifying & Optimizing Compelling Content Many of our clients have discovered which content their visitors find most compelling and easy to digest through the use of Analytics. They first identified the most active pages in terms of time, as well as the pages that seemed to convert the most users to prospects. They then shifted their efforts to optimizing that content to keep site traffic up.

User Demographics With Analytics, you not only better understand what your visitors do, but also who they are. You can compare the kind of browsers being used to view your site, the speed of connection, and the locations of users. Having this data provides insight on how the majority of your users are interacting with your site and whether their experience could be improved. For example, if you find the majority of your users have a slow connection rate, then you will want to make sure the website has a fairly fast loading time. Avoid overloading your pages with videos, slide shows, images, or JavaScript features.

Tuesday, 12 June 2018

Information Technology Industry

Data Technology (IT) has developed and advanced in the course of the most recent 50 years; you can't think and plan a task, business or other activity without the use of this innovation. When we say Information Technology that implies PCs or PDAs, as well as current apparatus in industrial facilities, car industry, flying industry, different family machines and so forth., somehow this has encouraged our day by day lives as well as lessened cost and time by and large. Research demonstrates that a fourth of specialists in the United States of America telecommute for an extensive time, while, another quarter work "portable" - moving. This mirrors the immense open doors that Information Technology and the Internet give as a critical instrument to usage in associations and open establishments. Financial experts very value the significance of Information Technology in business development, bringing down expenses and advancing the best items. Amid ongoing years, globalization and computerization have re-imagined the business, legislative issues, culture, and social request. Globalization alludes to at last incorporate financial and social organizations. This joining happens because of the utilization of data innovation. The mechanical upheaval assumes worldwide electronic systems and the free development of merchandise, data, and people groups crosswise over national limits. Consequently, the Internet and worldwide PC systems make conceivable globalization by delivering a mechanical foundation for the worldwide economy. Automated systems, satellitecommunication frameworks, programming and equipment connect together and encourage the worldwide economy (Douglas, 2002, 285-305).

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A diagram of web as an asset

Utilizing ICT likewise encourages the generation of products in a brief timeframe with the assistance of mechanized data frameworks, and administrations are fast and viable (Miles, 2001, 232). Data and Communication Technology known as ICT innovation has turned into the principle device in business exercises in the cutting edge world (Dimovski and Ć kerlavaj, 2004, 636). Web is ending up some portion of regular day to day existence for the entire world. As of late electronic business has created in an essential business teach. "E" as the last letter in Internet use has accepted awesome significance not just in the realm of data and correspondence innovation yet additionally in organizations. It has turned into an essential segment for countless of research. So we can say: electronic promoting, electronic trade, electronic back, electronic business, electronic learning, gadgets markets and others. The Internet speaks to a mechanical development, whose impacts go from correspondence to cooperation; be that as it may, its potential has not been completely investigated and contemplated (Hoffman, Novak and Peterson, 1997, 123). Deals have expanded in Europe in 2010 contrasted with 2009 online deals by 19.6% which makes 5.5% of all retail business (Center for Retail Research, 2010 www.retailresearch. organization).


Data innovation and web access by SMEs in Kosova Information Technology is utilized as a vital instrument for organizations to upgrade their upper hands when vulnerability is expanding (King, Grove and Hufnagel, 1989, 87-93). The possibility that data innovation can add to the streamlining of big business assets, reinforce, empower and improve business execution, is acknowledged and bolstered by numerous exact investigations (Sethi and King, 1601-1627; Chan, Huff and Barclay, 125-150; Croteau and Bergeron, 77-99). The level of the utilization of innovation fluctuates as indicated by the nation. The ebb and flow circumstance in the level of data innovation use in Kosovo is appeared beneath by BSCK's exploration comes about. As indicated by 2010 BSCK overview 59.42% of firms announced they have PCs. As indicated by BSCK Survey in 2011, the use of PCs by firms has expanded by around 7% (66.26% out of 2011), while in 2012 the use of PCs by firms has diminished by 8% (58.23% of every 2012). In the present economy learning, the utilization of data innovation by firms expands their upper hand. Additionally, not just the force of its utilization, yet additionally the nature of its utilization is a critical factor for SME advancement.

As per the BSCK overview, SMEs have around 6.5% PCs for every venture. Just 40% of organizations that don't have PCs are wanting to purchase a PC later on. The improvement of data innovation at a quick pace and its utilization in ventures in Kosovo is always showing signs of change the nature of administrations. Kosovo SMEs utilize PCs for money related records, content processor and statistical surveying. The utilization of PCs for generation administration and quality control stays low, however it merits saying that there is a positive pattern.

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Conclusions

Data Technology and the Internet are not just vital highlights for the help of correspondence between individuals however, they are a way that makes new plans of action, by changing the improvement of business and changing them in a positive way. The Internet can be considered as a vital asset where organizations can advance their work and administrations and also to venture into new markets. Organizations that use this new innovation can be more proficient in directing business exercises and make upper hand. Electronic business has changed the economy, society and governmental issues. This is the fundamental motivation behind why endeavors which are in more tightly rivalry today are orientated towards the market satisfying the prerequisites of the purchasers.

Saturday, 15 July 2017

E-Business Models

There are number of business models which have evolved over the period, some of which are specific to B2B, some to B2C and some to other e-business categories. Most of these e-business models actually fit with the business strategy being followed by the organisation. Though we try to classify these e-business models into broader categories, but there is to no clear cut process of classification. The basic idea of this section is to sensitize the reader with different models that are prevalent in the market. Some models are quite simple, Whereas some are complex. It all depends on how the e-business organisation is generating the revenue.

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Thursday, 29 June 2017

Transportation and Communication

Adequate, reliable and economical facilities for the storage, handling and carrying of material and finished products are essential to every factory. Transport facilities are especially important in industries having heavy, perishable and weight-losing raw materials or finished products. This explains the location of jute industry on the banks of Hoogly river in India. In addition to transportation, business firms require efficient means of communication to remain in close touch with their environment. From the point of view transport, the ideal location is one of one of that is directly served by water, rail, road, and air transport and where the aggregate costs of transport per unit of finished product are the lowest possible one. The junction point of railways, roadways and waterways tend to become important industrial centers. Industrialists are reluctant to locate their plants in the rural areas due to the absence of improved means of transport and communication in such areas. Transport policy also affects location. The pre-independence policy of railways to stimulate traffic to port towns tended to make industries concentrate in port towns. This policy is no longer in force and consequently the significance of port has diminished.

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Saturday, 24 June 2017

Exemptions and Privileges

A co-operative society enjoys several exemptions and privileges regarding income tax, stamp duty, etc. This is because the Government seeks to encourage the growth of the co-operative movement. No such exemptions, privileges and assistance is available to a public limited company. A private limited company, however, enjoys a number of exemptions and privileges under the Companies Act.

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Friday, 23 June 2017

Life Path Circumtances

Personal characteristics are relatively weak predictors of entrepreneurship. Circumstances seem to increase the probability that an individual will become an entrepreneur. Unsatisfactory job environment is one such circumstance. When an employee is satisfied with his job or supervisor, he may think of resigning and starting his own venture. This may also happen when the employer refuses to recognize the value of an innovative idea. Second life path circumstance is displacement or disruption in family life. Partition of the country forced many persons to flee from Pakistan and start their own small ventures in India. Death of the father, loss of job, death of husband, etc, are also examples of displacement. Career transitions like completing studies, being discharged from military service, etc. also help to generate entrepreneurs. Positive pull influences e.g. mentors, potential partners, investors, etc. urge an individual to start a business.

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Thursday, 22 June 2017

Start and Sustain Relationships

Who do you go to when in doubt?
I'm sure there must be someone - a teacher, a sibling, a friend or a parent who act like a guiding star in your darkest moment.
Similarly in the corporate world, you will need a mentor, a friend, or a guide who can help you to understand the subtleties of this world. A strong network and support from people, within or outside your field, will give you the confidence to deal with the roller coaster ride of your profession.

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Wednesday, 21 June 2017

Leading And Managing

If you scored high on statements 5, 7, and 12, then you have a flair for leading and managing people & task. Have you noticed that students who demonstrate leadership skills are captains of school/college team or class representatives or monitors? Whether your position is formal or informal, leadership and management skills can be acquired with practice and knowledge.
Leadership and management are two different things altogether. If combined they make a great potential candidate for a good position. Imagine if you are skilled and technically sound at what you do and can manage other stuff as well; it will increase your visibility in the industry.

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Tuesday, 20 June 2017

Social Responsibility of Business in India

In India business by and large does not a good public image. A few leading business houses have made significant contributions to the economic and social well-being of the country. But instances of adulteration, hoarding, blackmarketing, exploitation of workers, tax evasion, and other anti-social practices are very common. In order to ensure freedom of enterprise businessmen need to be more responsible towards the society. The Government industrial policy states that if industry acquires an increasing sense of social responsibility government can concentrate more on measures to help industry rather that to control it. In a mixed economy like ours, social responsibilities of business assume special significance.

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Creation Of Customers

Business can earn profits only when it provides goods or services which people are able and willing to buy. Every business enterprise is conceived in terms of a product or service that meets the needs of public. A business enterprise cannot survive unless there are enough people to buy the products and services offered by it. Customer is the generator of revenue for business. By paying for goods and services, customers determine what shall be produced and how much? In the words of Drucker, "There is only one valid definition of business what a business is.......The customer is the foundation of business and keeps it in existence....and it is to supply the customer that society entrusts wealth producing resources to a business enterprise." Customers can be created only when business supplies them what they want and at the price, place and time they desire. Business earns profits by satisfying the needs of customers. Therefore, creation and satisfaction of customers is an important objective of business. Creating customers amounts to creating the market for goods and services.

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Sunday, 18 June 2017

To Safeguard Long Term Interest

Enlightened businessmen realize now that it is their own interest to fulfill the demands and aspirations of the society. People having a good environment, education and opportunity make better employees, customers and neighbors for business than those who are poor, ignorant and oppressed. In the words of Arjay Miller, "Under current conditions management cannot effectively discharge its long-run responsibilities to shareholders unless it also behaves responsibly towards employees, customers, government, education and the public at large. The ability of a corporation to protect and enhance the shareholder's equity depends crucially upon the prosperity, goodwill and confidence of the larger community. Acceptance of a large measure of responsibilities towards the community is, therefore, good business as well as good citizenship.

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Friday, 16 June 2017

Balanced Regional Development

Before independence, Government paid little attention to regional planning and there was complete freedom in the matter of industrial location. After independence, the Government realised the need for balanced regional development. The Industrial Policy Resolution, 1948 stated that necessary facilities will be provided for the development of backward areas. The Industries Act, 1956 stated that "only by securing a balanced and co-ordinated development of the industrial and the agricultural economy in each region can the entire country attain high standard of living." Development of industrial estates and public and public sector plants in backward areas was contemplated.

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Wednesday, 14 June 2017

Personal Historical

Non-economic considerations like preference of the entrepreneur and historical events also influence location. Many successful plants have no apparent economic reason for their present location. Robinson gives two such examples: "Mr. Ford started manufacturing motor cars in Detroit because it was his home town and Lord Nuffield selected Cowley because the in which his father was educated happened to be for sale." In India, Calcutta (now Knolkata) became an industrial center due to the East India Company. In Mughal days, cottage industries thrived near the courts of rules due to their patronage.

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Monday, 12 June 2017

How Do I Get A Job?

The last step is to think about how you will get hired. First of all keep your start by analyzing your research and map it with your "Who Am I" Declaration. After ensuring that your career choice is in sync with your talent, you start working on getting a job.
Before you begin your job search, know your goals and your vision in life. Once you have a plan in front of you, you will be able to focus more clearly on the kind of job that you want.

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Sunday, 11 June 2017

Jivanmuktas Of History

RamKrishna Paramahansa, Raman Maharshi, Hui Neng - The outstanding, incontrovertible examples of men who lived, each in his own way, for long years in a state of illumination, in a state of freedom from living itself. None was at any time an intellectual. Each spoke as a separate entity from the plane on which he lived, in that time, in that culture.
Their 'verbal formulae' differed, but the sense of their words is amazingly identical. They were speaking precisely of what they know from their experience. Their words do not excite controversy or arouse in us an expression of opinion. They go straight to our hearts like stones thrown into a pond.
Besides the words of the Jivanmuktas, what is the value of the theories of the metaphysicists and philosophers who write about something they seek and hope to find? These are obviously necessary for discussion amongst students, for teachers talking to students, but let us not forget that these are merely opinion and theories, interesting and stimulating though they may be.
It is, of course, a fact that an intellectual approach could lead to the necessary institutional approach. But do we truly know of any man, histrionically speaking, who realized the Truth through a strictly intellectual approach, merely through studying the Vedas and the Upnishads?

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Concept of Corporate Governance

Corporate governance is not just corporate management, it is something much broader to include a fair, efficient and transparent administration to meet certain well defined objectives. It is a system of structuring, operating and controlling a company with a view to achieve long term strategic goals to satisfy shareholders, creditors, employees, costumers and suppliers, and complying with the legal and regulatory requirements, apart from meeting environmental and local community needs. When it is practiced under a well laid out system, it leads to the building of a legal, commercial and institutional framework and demarcates the boundaries within which these functions are performed"

Friday, 9 June 2017

Societal Level

At this level ethical question are raised about the overall working of the business system and its relevance to society. The questions asked may be : Should business assume social responsibilities? Should the government intervene in business? Is privatisation justified? Has liberalisation benefited India. Is business promoting promoting concentration of economic power? All such questions relate to the basic nature of business system and its role in society. These question represent an ongoing debate among business and other section of society.


Wednesday, 7 June 2017

Public Relations

Modern businessmen know that their survival and growth depends on a good public image. In order to improve their image in the public mind they keep their antenas tuned to public opinion. There is a greater awareness on their part that business is the creation of society and it should, therefore, respond to the expectations of society. They have come to realize that socially responsible behavior is in the longterm self-interest  of business. They understand that people make better employees, customers, investors and neighbors for business when they are given a better environment, education and opportunities. They can retain credibility with the public together with their freedom and flexibility in business operation through voluntary assumption of social responsibilities and thereby avoiding Government interference.

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Tuesday, 6 June 2017

Human Objectives

A business enterprise is an institution carried on by people (entrepreneurs and managers), through people (employees) and for people (consumer and public). Therefore, human factor pervades all business activities. Business is not an end in itself but a means towards human welfare. People are the most valuable asset of business and their well being is its main concern. The success of a business depends upon the quality of of people working in it. In order to win the cooperation of employees, business must fulfill their expectations. The human objectives of business arise from those expectations.

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Criterion For Values

If I earn 3000 rupees a month, and after the usual expenses I can save only 100 rupees, a gift of 1000 rupees could be seen in two ways: one third of my salary or ten times my monthly saving. What we tend to forget is that money is not the first point of exchange: it is an intermediate point. Even as one is struggling to earn money, one is exchanging a part of one's life for it. Pursuit of money can become an end in itself and destroy all sense of values.
When you buy a new house or car, you can consider the cost in terms of what price you have paid or more realistically in terms of how large a portion of life you had to expend to acquire it. Likewise, one's occupation could tend to become the sole pre-occupation until acquiring money becomes a way of life, thereby distorting one's sense of values. The only way to live a sensible life is to have sensible criterion for values.

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